Small Business Guide to Podcasting

Jim Rogers, essentially, sends your very own radio show on the internet. Despite the title, your market does not always require an iPod to get a podcast. They may listen to podcasts on a pc or on many MP3 players.

Podcasting functions by supplying web based audio content via an RSS (Really Simple Syndication) feed. Thankfully, you do not have to know a lot about RSS or maybe audio files or perhaps iPods to be a podcaster. Turnkey software program as well as Internet resources make podcasting economical, accessible and easy to all. You will find 3 steps that are simple to creating your own company podcast:

1. Create an audio file.
2. Add the file of yours to an RSS feed.
3. Post the podcast of yours on the Site of yours as well as on podcast directory sites.

Allow me to share the measures for creating your own personal podcast:

Record the podcast of yours

A computer microphone and a few readily available application is all you have to begin.

Resources: Audacity is software that is free for recording and sound. Use a low-cost service as FeedForAll to create the RSS feed of yours. To attain a broad audience, submit the podcast of yours to iTunes or maybe Podcast Alley.

Reach the customers of yours

Regular, interesting podcasts are able to keep you before the clientele of yours. Tell them via email your podcast is live and inform them that they are able to get it immediately and listen some time.

Resources: Doppler, PodFeeder, and Ipodder deliver podcasts to members at no charge to help you or perhaps them.

Show your knowledge and authority in the business of yours

Use of normal podcasts are able to market your company's knowledge and improve the image of yours as being a thought leader in the industry of yours. But in case you wish to be read by the masses, you will have to publish the podcast of yours to directories.

Resources: FeedBurner helps promote and enhance the podcast of yours to maximize distribution.

Provide content that is customized and flexible

The podcasts of yours are able to feature product information or maybe tutorials, interviews with professionals, commentaries, talk shows, or maybe some other info designed to engage the customers of yours.

Resources: For even more ideas on how you are able to create podcasts, visit Podcasting Tools.

Add an individual face on the business of yours

The very nature of podcasting is personal and up-close, enabling you to speak one-on-one with the buyers of yours. You are able to use the own voice of yours, passion and tone to communicate the message of yours.

Resources: Besides Audacity, Mixcraft program is able to enable you to capture the podcast of yours and seem much more advanced.

Lastly, here are a couple of more tips and tactics:

- Be on, relevant, and concise topic in each show. Many podcasts are 6 to 7 minutes in length, though a few will be more like traditional, 30 minute radio shows.

- Use the podcast of yours along with the blog of yours. Both must be consistent with the brand name of yours.

- Stay away from advertising in the podcast of yours and avoid a hard sell approach.

- Be consistent. Decide on a podcasting routine as well as stick with it.